Lifecycle and retention Specialist

Email & SMS · customer journeys · automation · segmentation ·analytics 

About me

I help organizations create meaningful customer experiences through email, SMS, lifecycle marketing, and content. With 6+ years of digital marketing experience, I’ve worked with e-commerce brands and service-based businesses to plan, build, measure, and optimize campaigns that drive engagement, retention, and growth.

My experience spans lifecycle strategy, email and SMS marketing, customer journey automation, segmentation, personalization, website and landing page management, analytics, and deliverability. I enjoy turning customer insights and ideas into well-executed campaigns that connect with audiences and deliver measurable results.

SMS + Flow Sequencing Campaigns

SMS + Flow Sequencing Campaigns
56%+ Open Rate Segmented Campaign

56%+ Open Rate Segmented Campaign
Lifecycle Marketing at Scale (17,026+ Subscribers)

Lifecycle Marketing at Scale (17,026+ Subscribers)

Email Marketing Case Studies

Strategy. Creativity. Meaningful Results.

Every campaign begins with understanding the audience and their journey. I combine email marketing, website content, automation, thoughtful design, and performance analytics to create engaging digital experiences that strengthen relationships and support organizational goals.

Select any project above to see the campaign strategy, creative approach, execution, and results.

Employer Testimonials

  • “I’ve had the privilege of collaborating with Victoire on multiple projects, and her email and lifecycle marketing expertise consistently stood out. She has a strong ability to turn complex ideas into clear, engaging email content that resonates with audiences. By blending creativity with data-informed insights, she consistently improved engagement, strengthened communications, and enhanced overall email performance.”

  • “Victoire brings a strong combination of strategic thinking, attention to detail, and digital marketing expertise to every project. She has the ability to manage campaigns from planning through execution, coordinate across teams, and turn ideas into clear, engaging communications across email, web, and digital channels. Her organized approach and commitment to delivering high-quality work consistently strengthen audience engagement and campaign effectiveness.”

  • ““During Victoire’s time with our company, she demonstrated an exceptional ability to drive results through data-informed email marketing. Her attention to detail, analytical mindset, and strategic thinking significantly improved engagement and campaign performance. She consistently translated performance insights into actionable improvements, strengthening our overall lifecycle strategy and helping establish email as a valuable communication channel for the business.”