upper bodega- Email, Website & Digital Campaign Management
overview:
Managed email marketing, website content, and digital campaigns for a DTC wellness eCommerce brand, supporting audience engagement, customer retention, and revenue growth
Platforms
Klaviyo · Shopify · GA4 · Canva · HTML/CSS
Visit the website I helped create, manage, and optimize by clicking the logo below!
My Role:
Planned and executed email campaigns across customer lifecycle stages, including onboarding, retention, and re-engagement.
Managed Shopify website content, promotional pages, product updates, and digital campaign assets.
Created campaign experiences connecting email communications with website content and customer journeys.
Collaborated on messaging, content strategy, and campaign execution across digital channels.
Analyzed performance insights to optimize future campaigns.
Digital Marketing (Social Media, Paid Ads, Graphic Design & Website Implementation)
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