Email & Lifecycle Marketing Specialist

Klaviyo · Automation · Segmentation · Conversion & Retention

About Me

I’m an email and SMS lifecycle marketer with over 7 years of experience in digital marketing, specializing in building and optimizing high-performing campaigns and automated journeys that drive engagement, retention, and conversion. I focus on turning data and customer behavior into timely, relevant communication across the lifecycle.

I’ve built and managed email programs using Klaviyo, including welcome, abandoned checkout, post-purchase, and re-engagement flows. My work blends persuasive copy, clean design, advanced segmentation, A/B testing, and performance analysis to continuously improve deliverability, attribution, and results.

With a strong foundation in digital marketing, I bring a holistic view of the customer journey and collaborate effectively with cross-functional teams to ensure messaging is aligned, compliant, and impactful. I’m especially passionate about email as a trusted, measurable channel—one that supports education, long-term relationships, and sustainable growth.

  • EMPLOYER testimonials

  • “I had the pleasure of partnering with Victoire on our email marketing efforts, and the experience was outstanding. Her ability to develop effective email campaigns and automated journeys delivered remarkable outcomes.

    We saw strong growth in engagement and lead generation, thanks to her thoughtful strategy, clear messaging, and focus on measurable results.”

  • “Working with Victoire was a game-changer for our brand. Her strategic approach to email marketing and lifecycle campaigns transformed how we communicated with our audience. From building engaging email campaigns to optimizing messaging and segmentation, she consistently exceeded our expectations and delivered meaningful results.”

  • “During Victoire’s time with our company, she demonstrated an exceptional ability to drive results through data-driven email marketing. Her attention to detail, analytical mindset, and strategic thinking significantly improved engagement and conversion rates.

    She consistently translated performance insights into action, strengthening our overall lifecycle strategy and making email a reliable growth channel for the business.”

  • “I’ve had the privilege of collaborating with Victoire on multiple projects, and her email and lifecycle marketing expertise always stood out. She has a strong ability to turn complex ideas into clear, engaging email content that resonates with audiences.

    By blending creativity with data-driven insights, she consistently improved engagement, conversions, and overall email performance.”