case study 1- SMS performance benchmarks
SMS performance consistently showed high engagement (20%+ CTR), strong conversion (8%+ order rate), and excellent deliverability (98%), reflecting a consent-first, high-intent messaging strategy.
Flow Email Marketing sequencing
My Role: Flow design · Logic · Copywriting · Email build · Segmentation · Analytics
Browse Abandon Flow
Flow Type: Mid-Intent Re-Engagement
Goal: Bring back shoppers who viewed products but didn’t add anything to cart.
Strategy
-Re-engage shoppers while browsing intent is still fresh
-Show the product they viewed + related alternatives
-Provide educational content if the product is premium-priced
-Avoid discounts at this stage → keep offer integrity
Welcome Series
Flow Type: Acquisition
Goal: Convert new subscribers + introduce brand value
Strategy
-Build strong early trust
-Educate customers on premium wellness positioning
-Convert early with best sellers
-Use social proof for credibility
Site Abandon Flow
Flow Type: Early-Intent Touchpoint
Goal: Capture customers who visited key pages but left without exploring further.
Strategy
-Introduce brand identity → perfect for first-time visitors
-Lead with best sellers to reduce decision friction
-Use education to build trust before asking for a purchase
Checkout Abandon Flow
Flow Type: High-Intent Conversion Recovery
Goal: Recover revenue from customers who reached checkout but didn’t complete payment.
Strategy
-Target only customers who enter checkout → highest buying intent
-Use short copy + direct CTA for fast conversions
-Reinforce value and trust in Email 2
-Add urgency in Email 3 to capture remaining buyers
Back-in-Stock Flow
Flow Type: Triggered automation
Goal: Recover lost sales from sold-out wellness products
Strategy
-Target only high-intent subscribers who opted into back-in-stock alerts
-Prioritize conversion speed with urgency and product visuals
-Include fallback recommendations to prevent revenue loss when inventory sells out
-Build trust with clean, wellness-focused copy and branding
E-commerce Lifecycle Flow Approach
I create e-commerce email flows that move customers smoothly from discovery to purchase. Each automation is optimized for intent, whether it’s welcoming new subscribers, recovering abandoned carts, driving repeat purchases, or re-engaging inactive shoppers. By combining strategic segmentation, clear value messaging, and data-driven timing, my flows consistently increase conversion rates, AOV, and overall revenue per subscriber.
Post-Purchase Flow
Flow Type: Retention & Experience
Goal: Improve loyalty and reduce returns
Strategy:
-Create an elevated customer experience
-Reduce confusion and questions
-Turn new shoppers into repeat buyers
Winback Flow
Flow Type: Re-Engagement
Goal: Reactivate inactive customers
Strategy
-Target customers with history of purchase intent
-Use personalization to regain attention
-Offer incentive only at final step
Cart Abandon Flow
Flow Type: Conversion Recovery
Goal: Pull hesitant shoppers back to checkout
Strategy
-Recover revenue fast
-Provide clarity + reassurance
-Use urgency only when needed
