Email & Lifecycle Marketing Specialist

Klaviyo · Automation · Segmentation · Conversion & Retention

About me

I’m an email and SMS lifecycle marketer with 3 years of hands-on experience, backed by 5+ years in digital marketing, focused on building high-performing campaigns and automated journeys that drive engagement, retention, and conversion.

I work primarily with Klaviyo, designing lifecycle flows such as welcome, abandoned checkout, post-purchase, and re-engagement. My approach blends thoughtful copy, clean design, segmentation, testing, and performance analysis to continuously improve deliverability, attribution, and results.

With a strong full-funnel background, I collaborate closely with cross-functional teams to ensure messaging is timely, compliant, and aligned with customer behavior and long-term growth.

SMS + Flow Sequencing Campaigns

56%+ Open Rate Segmented Campaign

Lifecycle Marketing at Scale (17,026+ Subscribers)

Email Marketing Case Studies

Strategic, data-driven email marketing built to convert, retain, and educate audiences.

Click images above to explore selected examples of email and SMS campaigns, lifecycle flows, and automated journeys I’ve designed, written, and optimized across the wellness and retail industries.

Employer Testimonials

"I had the pleasure of partnering with Victoire on our email marketing efforts, and the experience was outsanding. her ability to develop effective email camapigns and automated journeys delivered remarkable outcomes. We saw strong growth in engagement and lead generation, thanks to her thoughtful strategy, clear messaging, and focus on measurable results."
“Working with Victoire was a game-changer for our brand. Her strategic approach to email marketing and lifecycle campaigns transformed how we communicated with our audience. From building engaging email campaigns to optimizing messaging and segmentation, she consistently exceeded our expectations and delivered meaningful results.”
“During Victoire’s time with our company, she demonstrated an exceptional ability to drive results through data-driven email marketing. Her attention to detail, analytical mindset, and strategic thinking significantly improved engagement and conversion rates. She consistently translated performance insights into action, strengthening our overall lifecycle strategy and making email a reliable growth channel for the business.”
“I’ve had the privilege of collaborating with Victoire on multiple projects, and her email and lifecycle marketing expertise always stood out. She has a strong ability to turn complex ideas into clear, engaging email content that resonates with audiences. By blending creativity with data-driven insights, she consistently improved engagement, conversions, and overall email performance.”