Case Study 3- Lifecycle Marketing at Scale (17,026+ Subscribers)
KEY RESULTS
List Size: 17,026 subscribers
Open Rate: 50% (industry average ~20–25%)
Click Rate (CTR): 6% (above average ~2–3%)
Click-to-Open Rate (CTOR): 12%
Unsubscribe Rate: 0.2%
Bounce Rate: 0.7%
Deliverability: 99%
Results far exceeded industry benchmarks, showing strong audience trust and a high-performing strategy.
Campaign Strategy Overview
Objective
Drive adoption of the new website + booking system while promoting current grooming packages.
Strategy Highlights
Segmentation:
Targeted engaged subscribers (90-day openers/clickers) to protect deliverability and maximize inbox placement.
Messaging:
Clear 3-part structure:
1.Announce updates
2.Explain benefits
3.Drive conversions with strong CTAs
Design:
Mobile-first layout, high-contrast hero, consistent branding, and multiple conversion paths.
Deliverability:
Cleaned list, avoided spam triggers, added ALT text, optimized image sizes → contributed to 99% deliverability.
Tracking:
Every CTA tagged with UTMs for GA4 tracking and heatmap analysis.